Marketing Manager

Overview

The Marketing Manager will be responsible for planning and executing marketing initiatives to build brand presence, generate qualified leads, and support business growth. The role involves both strategic planning and hands-on execution — from digital marketing to client engagement and field activities.

Key responsibilities

• Key Responsibilities
•  Develop and execute marketing strategies to achieve business and sales objectives.
•  Generate qualified leads through digital campaigns, networking, partnerships, and on
• ground activities.
•  Manage online and offline marketing campaigns across various channels (social media,
• SEO/SEM, print, outdoor, etc.).
•  Conduct market research to identify customer segments, trends, and competitor activities.
•  Schedule and attend client meetings to understand their energy requirements and present
• customized solar solutions.
•  Collaborate closely with the sales and business development teams to convert leads into
• successful deals.
•  Organize and participate in promotional events, exhibitions, trade shows, and product
• demonstrations.
•  Create marketing materials such as brochures, presentations, proposals, and digital
• content.

Requirements

• Required Qualifications & Skills
•  Bachelors or Master’s degree in Marketing, Business Administration, or a related field.
•  Minimum 5 years of marketing experience, preferably in the solar energy or
• renewable energy industry.
•  Proven experience in lead generation, client interaction, and B2B marketing.
•  Proficiency in digital marketing tools (Google Ads, Meta Ads, SEO, Analytics, etc.).
•  Excellent communication, presentation, and negotiation skills.
•  Strong leadership and project management abilities.
•  Self-motivated, target-oriented, and capable of working independently as well as in a
• team.